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When It’s Time to Pivot — and Why That’s Totally Okay
If you’ve ever felt like the plan you started with no longer fits… you’re not alone. Whether you’re running a business, building a brand,...
Lana
Aug 272 min read


5 Marketing Mistakes You’re Probably Making (and How to Fix Them)
No shame here — we’ve all made these. When you’re juggling a million things as a small business owner, your marketing can slip into...
Lana
Aug 202 min read


What I’ve Learned in 8 Months of Running Wild Berry Creative
When I launched Wild Berry Creative eight months ago, I had no idea where this adventure would take me. What started as a spark of an...
Lana
Aug 132 min read


How to Keep Your Marketing Cool in August (Even If You’re on Vacation)
Ah, August — the month of slow emails, half-empty offices, and vacation OOO replies. But just because people are taking a break doesn’t...
Lana
Aug 62 min read


How to Make Marketing Feel More Like You
If you’ve ever thought, “Ugh, this just doesn’t feel like me,” when writing a caption, making a reel, or sending an email—you’re not...
Lana
Jul 302 min read


Welcome Emails That Actually Work (And Don’t Sound Robotic)
If someone signs up for your emails, they’re basically saying: “Hey, I like what you’re doing and I want you to tell me more.” Your...
Lana
Jul 232 min read


Marketing Is a Long Game—Here’s How to Stay Motivated
Let’s be honest: marketing doesn’t always give you that instant gratification. You spend hours posting, planning, tweaking, creating… and...
Lana
Jul 152 min read


5 Website Mistakes That Hurt Your SEO in 2025
You don’t have to be a tech whiz to know when your website just isn’t working. If traffic is low, bounce rates are high, or you’re...
Lana
Jul 102 min read


What Is a Brand Voice—and How Do You Find Yours?
Ever read something and immediately knew which brand wrote it? That’s brand voice in action—and it’s way more important than most small...
Lana
Jul 82 min read


How to Market Your Business Without Posting Every Day
Let’s be real—posting every single day can be exhausting. If you’re running a small business, you’re already juggling a million things....
Lana
Jul 32 min read


Your July 2025 Marketing Checklist (That Doesn’t Feel Overwhelming)
Let’s be real—July is chaotic. Between summer vacations, slower business traffic (or unexpected rushes), and the temptation to completely...
Lana
Jul 12 min read


Local SEO for Small Businesses: The Essentials in 2025
If you’re a small business, especially one with a physical location, local SEO isn’t optional—it’s essential. Whether you run a cozy...
Lana
Jun 263 min read


How to Cross-Promote with Other Small Businesses (Without Feeling Salesy)
Cross-promotion is one of the most powerful (and budget-friendly) ways to grow your business—but let’s be real, nobody wants to sound...
Lana
Jun 242 min read


Do You Really Need a Social Media Strategy?
You post when you have time. You throw up a last-minute photo of your product or a quick caption about your business hours. Maybe you get...
Lana
Jun 172 min read


5 Canva Hacks for Faster, Better Branded Content
Let’s be honest—creating content that looks amazing and feels on-brand can eat up hours of your day. But if you’re using Canva (and you...
Lana
Jun 122 min read


Summer Marketing Ideas That Don’t Feel Like Marketing
When it’s hot outside, no one wants to feel like they’re being sold to. But that doesn’t mean your brand has to take a summer vacation....
Lana
Jun 102 min read


What Is Experiential Marketing—and How Can You Actually Use It?
In a world where everyone is fighting for attention online, how do you make your brand stand out? Enter experiential marketing —a...
Lana
Jun 52 min read


Creative Watch Party Ideas to Promote Your Small Business
Hosting a watch party is more than just putting something on a screen — it’s an experience. It brings people together, builds community,...
Lana
Jun 32 min read


Before & After: Real Results from a Social Media Glow-Up
A Brand That Was Already Flying High Away has always been that brand—minimal, sleek, aspirational. But even top-tier brands can benefit...
Lana
May 292 min read


A Week in the Life of a One-Woman Marketing Studio
Spoiler alert: It’s not all trendy tools and perfectly curated feeds. But it is organized chaos (the good kind), creativity in motion,...
Lana
May 272 min read
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