Your July 2025 Marketing Checklist (That Doesn’t Feel Overwhelming)

Lana
Jul 1
2 min read

Let’s be real—July is chaotic. Between summer vacations, slower business traffic (or unexpected rushes), and the temptation to completely unplug, marketing often takes a back seat. But staying visible doesn’t have to mean burnout. Here’s your non-overwhelming July 2025 marketing checklist to keep your brand consistent, creative, and—most importantly—manageable.

✅ 1. Revisit Your Mid-Year Goals

We’re halfway through 2025. This is your cue to check in:

Are you hitting your marketing goals?
Has your audience engagement changed?
Is your content still aligned with your brand?

Quick Win: Update one marketing goal for Q3 that reflects where you actually are—not where you hoped you’d be back in January.

✅ 2. Refresh Your Social Media Template Bank

Design burnout is real. July is a great time to:

Create 5–10 go-to templates in Canva or your preferred design tool.
Swap in new summer colors or trending formats (like carousels or audio clips).
Update your logo placement and fonts if your brand’s evolved.

Tip: Keep a “Content Stash” folder for memes, photos, and video clips you can easily post on slower weeks.

✅ 3. Schedule Summer Content (At Least 2 Weeks Out)

Don’t wait until the day of to come up with a post. Use a free or paid scheduler (Later, Buffer, or Meta Planner) to plan:

July 4th content (even if it’s just a story shoutout)
Summer-themed product or service highlights
Behind-the-scenes posts while your team’s on the go

Optional Add-On: Drop a light-hearted post about your team’s summer favorites or travel picks. People love the human side.

✅ 4. Update Google Business Profile

Local SEO still matters. Make sure:

Your summer hours are up to date
You’ve added any new photos from recent events or product launches
You respond to recent reviews (even with a quick “thank you!”)

Bonus Tip: Add a post to your profile highlighting a July special or summer-only offering.

✅ 5. Send a Mid-Summer Email

Even one email in July can make a difference. Ideas:

“What We’re Loving This Summer” with product recs or team picks
A short July promo or flash sale
A blog round-up (yes, even just linking to 2–3 recent posts)

Keep It Simple: No need for a long newsletter—one strong image + a clear CTA = success.

✅ 6. Run a Low-Lift Summer Campaign

No, we don’t mean a 6-week giveaway. Think:

A weekend-only discount
A “tag us in your summer photo” story contest
A watch party or outdoor event if it fits your brand

Don’t Forget: Promote it with at least 2 posts and 2 stories. Consistency sells.

✅ 7. Take One Day to Organize

Block out one day this month to:

Clean your Canva folders
Reorganize marketing photos
Update your content calendar
Archive outdated email templates or social assets

You’ll thank yourself in August.

Final Thought

Your July marketing doesn’t need to be all fireworks and hustle. A little planning, some seasonal fun, and a few small check-ins can keep your business top-of-mind without burning you out. Keep it light, stay consistent, and don’t be afraid to unplug for a bit—your systems will keep running.