5 Marketing Mistakes You’re Probably Making (and How to Fix Them)

No shame here — we’ve all made these. When you’re juggling a million things as a small business owner, your marketing can slip into “just get something up” mode. But over time, those little habits can hold your brand back.

Let’s talk about the most common marketing mistakes I see (and help you fix them without the overwhelm):

1. Posting Without a Plan

You’re sharing on Instagram… but is there a strategy behind it? If your posts feel random or reactive, it’s time to pause and map out your goals. Are you trying to drive traffic? Build trust? Sell something?

✅ Fix it: Create a monthly content calendar (even a loose one!) with clear themes, goals, and CTAs. Wild Berry can help build a plan that makes sense and saves you time.

2. Trying to Be Everywhere at Once

Instagram, TikTok, LinkedIn, Threads, email… it’s exhausting. You don’t need to be on every platform — you just need to be where your audience actually is.

✅ Fix it: Choose 1–2 channels that work best for your audience and focus your energy there. Consistency beats chaos.

3. Skipping Email Marketing

So many brands focus only on social media and forget that email still works (and it’s algorithm-proof).

✅ Fix it: Start simple — a monthly newsletter, a welcome email, or a promo roundup. Email is a direct line to your biggest fans — don’t waste it.

4. Being Too Salesy (or Not Salesy Enough)

Balance is key. If every post is “buy this now,” people tune out. But if you never sell, they won’t know what you offer.

✅ Fix it: Aim for a mix of content: educational, behind-the-scenes, testimonials, and yes — clear offers when the time is right.

5. Ignoring Your Analytics

If you’re not looking at what’s working, you’re guessing. And guessing = wasted effort.

✅ Fix it: Once a month, check your top-performing posts, email open rates, or website clicks. Use that data to guide what you do next.

Ready to Clean Up Your Marketing?

Wild Berry Creative helps small businesses grow with strategy, storytelling, and a little extra sparkle. ✨

If you’ve been winging it and want a plan that actually works — let’s chat.