How to Keep Your Marketing Cool in August (Even If You’re on Vacation)

Ah, August — the month of slow emails, half-empty offices, and vacation OOO replies. But just because people are taking a break doesn’t mean your marketing should go quiet! At Wild Berry Creative, we believe August is the perfect time to stay present, nurture your audience, and quietly set yourself up for a strong fall season.

Here’s how to keep your marketing cool (without burning yourself out):

🍉 1. Schedule It + Forget It

Batch your content ahead of time! Whether it’s Instagram posts, email newsletters, or blogs, carve out a day to schedule it all so you can relax knowing your audience still hears from you. Tools like Later, Buffer, and Klaviyo make this easy — and yes, we can help set them up for you!

🍓 2. Repurpose Your Best Hits

August isn’t the time to stress about reinventing the wheel. Repost popular past content, update old blogs with fresh insights, or turn FAQs into stories and reels. Reminder: your audience won’t remember every post you’ve ever made — but they’ll appreciate the helpful reminders.

🍒 3. Run a Fun (Low-Lift) Engagement Campaign

Polls, “this or that” posts, summer giveaways, or simple Q&As keep people interacting without needing heavy design or strategy. August is a great time to be lighthearted and human.

🍍 4. Sneak Peek What’s Coming in Fall

People may be on the beach now, but they are curious about what’s next. Tease a fall launch, upcoming sale, or fresh content series. You don’t have to go big — just plant the seed.

🍑 5. Check Your Metrics Before You Speed Up Again

Quiet months are perfect for reviewing what’s worked and what hasn’t. Take 30 minutes to look at your email open rates, best-performing posts, or website traffic. You’ll thank yourself when September arrives!

🌸 Want to Take Marketing Off Your Plate?

At Wild Berry Creative, we help small brands stay consistent and creative — even when you’re sipping spritzes on a patio. If you’re ready for some extra hands, strategy help, or just want to bounce around ideas, let’s chat!

👉 [Contact Us Here]