How to Make Marketing Feel More Like You

If you’ve ever thought,

“Ugh, this just doesn’t feel like me,”

when writing a caption, making a reel, or sending an email—you’re not alone.

Marketing can feel awkward when you’re stuck copying someone else’s formula or doing what you think you’re “supposed” to do.

But here’s the truth:

The best marketing doesn’t look one specific way. It looks like you—your voice, your vibe, your values.

💭 Why Authentic Marketing Matters

People are smart. They can tell when you’re faking it, forcing it, or following a script that doesn’t fit. And in a sea of content, authenticity is what cuts through.

When your marketing reflects who you really are, it:

• Attracts the right customers

• Builds deeper trust and connection

• Feels easier and more sustainable (no more dreading social posts!)

  
  

✏️ How to Make Your Marketing More You

1️⃣ Get clear on your voice.

Are you playful? Calm? Nerdy? Bold? Define 3–5 personality traits you want your brand to express. This gives you an anchor across platforms.

2️⃣ Share your “why.”

Why did you start your business? Why does it matter? Why should people care? Letting your audience in on your story makes your marketing feel human.

3️⃣ Ditch the “shoulds.”

You don’t have to dance on TikTok. You don’t have to post daily. You don’t have to write like anyone but yourself. Find the platforms and formats that work for you.

4️⃣ Use your own language.

Skip the corporate jargon or trendy buzzwords if they’re not your style. Talk like you—whether that’s funny, heartfelt, blunt, or poetic.

🌿 Final Reminder: You’re Allowed to Do It Your Way

There’s no one “correct” way to market your business. The magic happens when you show up with realness, consistency, and heart.

So take a breath. Let go of the pressure. And remember: people are buying you, not just your product or service.

💬 Want Help Finding Your Voice?

If you’re ready to stop sounding like everyone else and start showing up as you, I can help. Whether it’s website copy, social media, or email, let’s make your marketing feel easy, aligned, and authentic.