Before & After: Real Results from a Social Media Glow-Up

A Brand That Was Already Flying High

Away has always been that brand—minimal, sleek, aspirational. But even top-tier brands can benefit from a content refresh. This mock case study imagines what a Wild Berry Creative social media "glow-up" could look like for a brand like Away.

The goal? Add warmth, personality, and a deeper sense of connection—without losing the iconic aesthetic.

🧳 The Before

A muted, consistent feed (gorgeous, but starting to feel a bit too polished)

Limited storytelling in captions—more product than personality

Engagement that plateaued as the audience got used to the formula

Example post: A suitcase in front of a sunset, no caption aside from product tag. Beautiful—but kind of quiet.

✨ The Strategy

Show the people behind the suitcase: Customer features, team stories, travel tips

Add motion: Reels, mini-vlogs, packing tutorials

Create series: #PackedbyAway, #MyAwayTrip, Destination Diaries

Layer in emotion: Why we travel, who we meet, what we bring home

📈 The After

Increased saves and shares from relatable travel content

Engagement up by 35% month-over-month (based on mock analytics)

Captions went from product specs to mini-stories, questions, and behind-the-scenes insight

Feed still looks aesthetic—but now with energy and life

Example post: A traveler unpacking their Away carry-on in a Tokyo hotel room, talking through what they packed and why—plus a link to shop their travel kit.

🌍 Why This Matters

Even a brand known for “perfection” can evolve. The secret isn’t changing everything—it’s infusing your content with fresh perspective and real-life connection.

If your feed looks good but feels stale, it might be time for a glow-up.

📣 Ready for Your Own Glow-Up?

Let’s chat about how Wild Berry Creative can take your brand from polished to powerfully personal.

Work with Us!