Which Social Media Platform Should You Start With for Your Business?
- Lana
- Apr 1
- 2 min read
Updated: May 5
Starting a business is exciting—but figuring out where to show up online can feel like a maze. Instagram? TikTok? LinkedIn? Choosing the right social media platform is key to getting in front of your ideal customers without burning yourself out.
So, where should you begin?
Know Your Audience First
Before you even think about platforms, ask yourself:
Who are you trying to reach?
What do they care about?
Where do they hang out online?
A Gen Z audience obsessed with trends? TikTok might be your goldmine. A corporate audience of hiring managers? LinkedIn is calling your name. Busy moms shopping for everyday solutions? Instagram and Facebook are strong contenders.
Platform Cheat Sheet
Here’s a quick breakdown to help you decide:
Best for: Visual brands, lifestyle products, food, wellness, beauty, and personal brands
Why: It’s great for storytelling, showing off your brand’s aesthetic, and building community through Stories and Reels.
TikTok
Best for: Trend-driven brands, personal brands, entertainment, and younger audiences
Why: Fast growth potential, high engagement, and a space where creativity wins. No need for perfection—authenticity rules here.
Best for: Local businesses, service providers, family-focused products, and an older demographic
Why: It’s still the go-to for event promotion, community building (hello, Facebook Groups), and sharing longer posts or updates.
Best for: B2B businesses, consultants, recruiters, and thought leaders
Why: It’s built for networking, lead generation, and sharing your expertise in a professional setting.
Best for: DIY, design, home decor, fashion, weddings, food
Why: It’s a visual search engine with serious buying power. Pins live forever—making it a long-game traffic driver.
YouTube
Best for: Education, tutorials, storytelling, product reviews
Why: Long-form video builds trust, and content can stay relevant for years.
Start with One (Seriously)
It’s tempting to be everywhere—but if you’re just starting out, pick one platform and do it really well. Consistency matters more than perfection. Once you’ve built a rhythm, you can repurpose your content for other platforms later.
TL;DR? Here’s How to Choose:
Build brand awareness visually? → Start with Instagram
Reach Gen Z fast? → Try TikTok
Connect locally or with families? → Facebook’s still got it
Attract professional clients? → LinkedIn all day
Drive traffic to your site? → Pinterest, baby
Build trust with long-form content? → YouTube is gold
Every business is unique—so your social strategy should be too. Start with where your audience is and where you feel excited to show up. The best platform is the one you’ll actually use and grow on.
Need help deciding or creating your content? That’s where Wild Berry Creative comes in. Let’s get your socials working for you.
Lets Get Started!
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