The 5 Website Mistakes That Make Visitors Bounce

If your website isn’t getting the attention (or conversions) you hoped for, it might be turning visitors away without you even realizing it. Great design isn’t just about aesthetics—it’s about function, clarity, and user experience. Let's break down five common website mistakes that drive people to click away—and how to fix them.

1. Slow Load Time

We’ve all done it: clicked a link, waited a few seconds, and hit the back button. Your visitors are no different. If your website takes more than 3 seconds to load, you’re likely losing a big chunk of your audience.

Fix it: Compress images, reduce unnecessary plugins, and choose a reliable hosting provider. Bonus points for using lazy loading and caching tools.

2. Cluttered Design

Too much going on? Visitors don’t know where to look. A busy layout overwhelms the eye and makes it hard to find key info like what you do or how to contact you.

Fix it: Embrace white space. Use clear navigation, a limited color palette, and concise copy. Make sure your homepage tells a story—but quickly.

3. No Clear Call-to-Action

If your site doesn’t guide the user to do something—sign up, buy now, book a call—they likely won’t. A missing or vague CTA means missed opportunities.

Fix it: Every page should have a goal. Use clear, action-driven language like “Let’s Talk,” “Shop Now,” or “Book Your Free Consult.”

4. Not Mobile-Friendly

More than half of all web traffic comes from mobile devices. If your site isn’t responsive, you’re not just making it harder to navigate—you’re also losing trust.

Fix it: Test your site on different screen sizes. Avoid pop-ups that cover content, and make sure buttons are large enough to tap.

5. Outdated Content or Broken Links

An old blog post from 2021 or a broken "Contact Us" page makes your site feel neglected. Visitors might wonder if you’re even still in business.

Fix it: Update your content regularly—even just a quick refresh. Run a link checker every few months to fix broken pages or 404 errors.

Ready for a Refresh?

If any of these sound familiar, it might be time for a website check-up—or a full refresh. At Wild Berry Creative, we help small businesses turn their websites into conversion-ready marketing tools.

📩 Let’s chat about your website goals and see how we can bring your site back to life.