3 Free Tools We Recommend to Every Small Biz Owner

Running a small business often means wearing all the hats—from marketing and operations to content creation and customer service. To help lighten that load, we always recommend a few go-to (and free!) tools to get things running smoother and looking more professional. These are three of our personal favorites—tried, tested, and loved.

1. Canva – For Easy, On-Brand Design

Canva is a lifesaver when it comes to creating beautiful, on-brand content—fast. From social posts to menus to email graphics, it makes design easy even if you don’t have a background in it. You can save your brand kit, use thousands of templates, and get that polished look without the price tag.

We love setting up branded Canva templates for our clients, so they always have something ready to go.

2. Google Workspace – For Staying Organized and Professional

A custom email and a shared workspace go a long way. With Google Workspace, you can upgrade from your personal inbox to one that feels professional and organized (think yourname@yourbiz.com). It also includes Google Calendar, Drive, Docs, and more—everything you need to collaborate, schedule, and store files.

We’ve helped businesses streamline operations just by setting up the right tools—this one’s always on our list.

3. Meta for Business – For Smarter Social Media

If you’re using Instagram or Facebook for your business, Meta for Business is a must. Their free Business Suite lets you plan posts, run ads, reply to messages, and track performance—all in one place. It’s the first step to turning casual posting into a real marketing strategy.

We use Meta for Business every day—it’s how we help clients build their audience and see what’s working.

These Tools? They're Just the Beginning

At Wild Berry Creative, we believe the best tools should work for you, not add to your to-do list. These three help small businesses get organized, stay consistent, and look good online. And when you're ready for more hands-on help, we're just a message away.

Ready to make these tools actually work for your brand?

Let’s build something together—design, strategy, content, and more.